Advertising Director · Evansville, Indiana

Ashby
Henning

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01 — The thesis

Advertising should run like a machine. First impression in. Closed revenue out.

Full-funnel. Every stage engineered. Every dollar tracked.

02 — By the numbers

  1. $5,000,000+Ad spend managed and directed
  2. 100+Clients served
  3. 200,000,000Impressions — Google Ads & paid social · and counting
  4. 4.2xCalculated ROAS, all attribution

The stack — platforms I run on

Evansville, Indiana

03 — About

I run paid media for local service businesses — and build the systems that make it run.

Google, Meta & LSA on top. GoHighLevel, CAPI & conversion tracking underneath. A layer of AI agents holding it all together.

  • BS, Business & Economics — USI, 2023
  • USI Rugby ’19–’23 · Club Treasurer ’22–’23

04 — Experience

Deep in the numbers. Ahead of the curve.

Full-funnel operator and automation architect — building the systems most teams are still waiting on.

  1. Jun 2024 — now

    Director of Advertising — GRO

    Own all paid media. Built the AI infrastructure the agency runs on.

  2. Sep 2023 — Jun 2024

    Client Success Manager — GRO

    Carried the client roster. Turned a messy onboarding into a system.

  3. Jun 2023 — Sep 2023

    Marketing Consultant — GRO

    Hired three weeks out of school. Ninety days later, accounts of my own.

  4. Aug 2019 — May 2023

    University of Southern Indiana

    BS, Business & Economics. Four years rugby; treasurer for two.

05 — Selected work

Built to run
without me.

01

The agents do the busywork

Nine AI agent skills on Claude Code — Meta, Google, CRM, funnels, reporting. Running the work autonomously.

02

Onboarding in eight minutes

A GoHighLevel follow-up engine — 2 pipelines, 13 workflows, full SMS, email & voicemail. Thirty minutes down to five.

03

Storm season, answered

Storm-response builds for roofing & dental — Google architecture, Meta targeting, LSA, CAPI rollouts.

06 — Capabilities

  • Full-funnel Google Ads architecture
  • Advanced pay-per-click strategy
  • Local Services Ads optimization
  • Meta advertising at scale
  • Cross-platform remarketing
  • Programmatic & CTV buying
  • Conversion tracking & attribution
  • Meta CAPI server-side signals
  • Audience & first-party data architecture
  • Custom AI automation — Claude Code agents
  • GoHighLevel CRM & follow-up systems
  • Account & team leadership

Systems & AI infrastructure

Claude Code agent systems · autonomous ad management · CRM automation · reporting pipelines — the layer that keeps the machine honest while it scales.

Certified

  • Anthropic AI Certification
  • Google Ads Search
  • Google Ads Video
  • Google Ads Measurement
  • GA4
  • Meta Blueprint coursework